This person will analyze online data and web metrics and forecast outcomes/implications. Draw conclusions, summarize actionable recommendations and their forecasted outcomes/implications, and communicate strategies that optimize results.
Major Tasks, Responsibilities
- Analyzing online marketing data to provide insight into the performance of the website and online/interactive marketing programs
- Develop web measurement strategies and reporting of key business metrics
- Develop clear and concise dashboards.
- Provide insights and develop recommendations based on measurement reporting and analysis.
- Implementing web analytics packages (e.g., Omniture/Adobe SiteCatalyst, Test&Target, Google, etc.)
- Work closely with respective team members from various disciplines (media, creative, account management, strategic planning) within the agency and the client to optimize and coordinate campaign strategies
- Definition of program key performance indicators (KPIs) as well as program measurement methodologies.
- Develop and manage testing roadmap aligned to strategic direction and a deployment schedule for the program.
- A passion for keeping up with industry and technology trends.
- Excellent organizational, diplomatic, and problem-solving skills are required.
- Minimum 2 years experience as a data analyst performing complex analysis/reports.